Digg Launches DiggBar, StumbleUpon-ish Toolbar

Today Digg announced that they’ll begin rolling out a new product they’re calling the DiggBar.

According to Digg, the DiggBar allows you to:

  1. Digg directly on the destination site: No more awkward toggling between the story page and Digg.
  2. Easily share stories: You can now create a shortened Digg URL to share on Twitter, Facebook or via email. You can also type digg.com/ before the URL of any page you’re on to create a short URL.
  3. Access additional analytics: See how many times a story has been viewed.
  4. View comments while on the story page: Clicking the ‘Comments’ button expands the DiggBar to show the top comment, latest comment, and most controversial without leaving the page.
  5. Discover related stories: Clicking the ‘Related’ button expands the DiggBar to highlight similar stories.
  6. See more stories from the same source: Clicking the ‘Source’ button expands the DiggBar to show you more Digg stories from that source site.
  7. Discover random stories: Click the ‘Random’ button and you’ll be brought to an entirely new, unexpected story.

Digg has also published a video of Digg founder Kevin Rose talking about the new DiggBar.

For now the DiggBar also includes a feedback button so you can tell them how it is and they’ve also hinted at some big changes to Digg search and the inclusion of using Digg urls automatically in Twhirl.

At first glance the DiggBar certainly looks similar to StumbleUpon’s new download-less toolbar and might mean certain death for StumbleUpon’s rumored short-url service su.pr, Digg might have once again one-uped the competition.

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